Dalia Fencil, Human Services director of the Suzanne Carlberg and Partners internet communication technologies firm, states that the working dynamic and human capital of your company should not be ignored. Mishoe Lav agrees: “I’ve seen companies with nearly everything - perfect budget, great IT, good distribution - but a terrible working dynamic between the employees. Though the internet communication technologies product makes it to store shelves, the people working within the company feel miserable, unappreciated, and unmotivated.” Additionaly, fundraising for any internet communication technologies business venture can be a daunting task. It is always hard to ask for money from others, especially when then nature of the request is highly speculative. Lindberg Leadbeater, a highly successful internet communication technologies capital management consultant, believes that planning is the key to selling your idea: “If you walk up to someone and say, ‘I’ve got a great internet communication technologies business idea, would you contribute $100K’, they’ll probably laugh and consider you a lunatic…but, if you approach someone and say ‘Look, I have this great idea, and my plan is the following…’, it will reassure an anxious investor that things will move forward with thought and purpose.” “In the case of our internet communication technologies marketing venture, we initially started out with a simple website, and then slowly grew as sales increased,” replies Refugia Hedinger, the COO of the Rumfola Youngers Co-Op, “Then, the website expanded into a data warehouse - essentially a store of all things related to our marketing campaigns - which allowed us to study and refine subsequent efforts.” One often over looked area in online internet communication technologies businesses is infrastructure. Many focus heavily on budget, growth, and employment indicators, but fail to acknowledge tell tail warning signs generated by insufficient hardware and networking software. For any internet communication technologies business, this can spell disaster. Secondly, once the business side of a prospective internet communication technologies venture is planned, map out the human element. One way of doing this effectively is getting an external HR consultant, one that is not tied directly to management or lower level employees. This allows for impartial scrutiny of your internet communication technologies business model and ensures that the right people are doing the right jobs. “Don’t forget about accounting,” warns Catherine Shapskinsky, CFO of the Fagg Hardridge Corporation INC, “Many internet communication technologies companies go pel mel spending money when there is a good cash flow. While there is nothing wrong with wanting to expand, it has to be done in accordance with accounting standards and detailed record keeping. This is especially true for public companies. Private internet communication technologies firms can sometimes let this aspect of the business slide alittle.” Once investment is secured for a internet communication technologies venture, and proper planning has been realized, start networking within your industry. “I find that attending industry related social functions, conferences, and even my neighbors’ cocktail parties help me find new ways of growing my company,” claims Barnhouse Hendriks, director of the Wetzstein Bonello Brothers firm, “By asking the right people the right questions, you’ll find that you can learn new things and different strategies for your internet communication technologies firm that you may not have thought of before.” “Starting up any internet communication technologies business is difficult. In our case, it took about 6 months of planning, a year of fund raising, and then another 6 months of building infrastructure before we made our first sale,” states Algire Thronton of the Schemmel Vitello Partners and Ltd. Company. Without a doubt, planning for the launch of your internet communication technologies firm is crucial. Think of it as the launch sequence of a space shuttle. Every last detail, figure, and step is checked and double checked. This is the only way to succeed in the internet communication technologies industry and get the competitive edge.