The first step to developing a good internet communication technologies website concept is making a site plan. The most important page of any website is the homepage, generally used as the central landing point for most all internet communication technologies related type in traffic and search engines. The popular firm Boateng Hoffer Inc. spends half its time designing the homepage and all its facets before moving on to any other aspect of the site. Most important in any internet communication technologies website scheme is the purchase point. “Be 100% certain that your shopping cart and check-out process are super easy to use,” remarks industry expert Penttila Pansullo, “or else confused customers will simply bail out and not complete their purchase.” Also, it is suggested that you add some sort of secure socket HTTPS connection for any internet communication technologies related purchasing system, that includes a graphical picture of the certificate authority. Popular providers include Verisign and Thawte. Marketing internet communication technologies on the web has never been easier and harder at the same time. “It takes a discplined and creative approach to get your message across,” conveys Jenice Herald, long time Director of Marketing at the Soong Quattrini Firm, “and some times a little luck and good old fashioned word of mouth advertising.” “Succesful internet communication technologies marketing takes time and money,” replied Banas Rheingold, “and the old adage, ‘You have to spend money to make money’ applies. Don’t go cheap on your website’s checkout process or navigational menus. Instead, save money by using simple content generation software and ready made blog software. These steps will ensure quality at the right price.” Once the customer has made their internet communication technologies purchase, a good old fashioned “Thank You” page is great for acknowledging your appreciate for the customers patronage. “Additionally,” notes Zartman Labate, a noted website designer and internet communication technologies marketer, “the Thank You page can also remind the customer of other merchandise/service offers on your website, which might create another sales opportunity. Remember not to go overboard: just give them 3 or 4 other offers or coupons, or else they may get confused and not ever return again!” “Don’t forget that internet communication technologies affiliate programs are a great way to drive customers towards your site,” advises Rizzuto Bero, affiliate manager at the Miltner Stieger Partners Firm, “you may have to pay up to 25% for an affiliate lead, but in the long run, you’re making a hell of a lot more money than you would without affiliate traffic. You’ll find that the top 20% of your affiliates count for nearly 80% of all your income, so be sure to take care of your business partners!” Also, carefully consider all legal implications of internet communication technologies advertising online. It is important that no trademarks are misused, and that royalties are being paid for the use of any licensed products. You may find that no one takes a second look at your site in the beginning, but when you get big and can be more easily recognized down the road, be doubly sure that all your content, graphics, and promotional materials are in compliance with the law. Otherwise, prying eyes and vicious competitors will take any opportunity to embarass your internet communication technologies company so that they get more customers. After a good design has been made for your internet communication technologies website, next look to area of site navigation. In the book ‘internet communication technologies Marketing Made Simple’, author Grimsley Heinly recommends golden rule of keep-it-simple-stupid. “Fancy drop down menus and fast moving flash graphics are great for catching the users eye, but when you want to get down to business, make sure your site presents an easy navigation menu and map. This will allow most internet communication technologies users to get what they are after, and at the same time be Wowed by your graphical presentations,” writes Grimsley Heinly. “We spend a lot time working with our designers on the homepage,” says Sunshine Garverick, CMO of Remona Sarp and Bettie Chason Partners, “and once the home page is solid, we use it as a template to create other pages on the website. Consistency and easy of use are absolutely paramount, especially in our internet communication technologies industry.”